Recently, KFC restaurants are reported to have to move frequently in some areas of China. Why does such a fast-food giant have to face this embarrassing situation? KFC restaurants in China often "租赁 (zūlìn) rent" their places. When their 10-year lease expires, the rent in the "闹市区 (nàoshìqū) downtown area" has already soared to several times the original rental price, and has "超出 (chāochū) gone beyond 接受范围 (jiēshòu fànwéi) the acceptable price range of" KFC. So KFC was forced to re-select some less-expensive locations. First of all, this proves that the original locations' selection of KFC is correct. The success rate of its location choices is almost 100 percent, which is one of the KFC's "核心竞争力 (héxīn jìngzhēnglì) core competitiveness." Second, the rent's soaring suggests the "房地产 (fángdìchǎn) real estate" industry's rapid development in China. The same also applies to the development of the "商品房 (shāngpǐnfáng) residential building." Since 2003, China's housing prices began nearly six-year's continuous growth, making more and more people become "房奴 (fángnú) mortgage slaves" due to high housing prices.
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